Who are the main players in this power shift? It’s not just governments and corporations. Right now, algorithms and artificial intelligence (AI) — and the people behind them — have far more influence than many realize.
Changing minds and influencing behavior has always been the central purpose of media. Headlines are intended to grab our interest and spark emotions that will impact how we think and act. There is nothing necessarily morally wrong about this. It has always been how perceptions are shaped. Even the most unbiased article retains a trace of the author’s opinion. What is different now is that “machines” — in the form of AI and algorithms — have been introduced into the equation and operate at an unprecedented scale.
www.dprg.co.in
