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Thursday, October 6, 2022

"Robotic vacuum cleaner market in India grows 24% YoY in H1 22, says report"





The adoption of robotic vacuum cleaners continues to grow in India even after the return to normal. The market for robotic vacuum cleaners grew 24% year-on-year (YoY) in terms of shipments during the first six months of calendar year 2022, said market researcher Counterpoint in its latest report, published Thursday. Analysts at Counterpoint attributed the growth to growing product awareness among consumers and increase in demand from hybrid workers. Counterpoint didn’t disclose the exact number of units shipped.Though robotic vacuum cleaners can cost close to ₹1 lakh, Counterpoint report shows that devices in the ₹16,000- ₹24,000 price band were most popular, followed by those in the ₹10,000- ₹16,000 price band.



“The market which gained momentum due to the covid-19 pandemic is also finding itself relevant in current times. People are returning to offices and realizing that robot vacuum cleaners are among the best options available to help them with their household cleaning," said Varun Gupta, research analyst at Counterpoint.

In terms of market share, Xiaomi was the leading brand accounting for 30% of shipments at a 45% YoY growth rate. Mop-P was the most shipped robotic vacuum cleaner by Xiaomi.

Eureka Forbes, which was one of the first brands to launch robotic vacuum cleaners in India, shipped the second-highest number of units. It accounted for 22% market share and grew at 40% YoY.

iRobot, which was acquired by Amazon last month, slipped to the fourth position with an 8% market share as its shipments fell 38% YoY. ILIFE has moved to the third spot with 10% of the market. Eufy and Milgrao with 8% and 6% market share, respectively, were the other remaining brands in the top five during H1 2022, according to the report.